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Our Staff
The Australian Spinal Research Foundation operates with a small number of dedicated staff each of who share an enthusiasm for the Foundation and chiropractic, generally.
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Roley Cook
Chief Executive Officer
Job Role - The Chief Executive Officer integrates with the Board on governance, aspirations and activities for the Foundation’s growth, provides leadership to volunteers and staff, augments organizational transformation and assumes responsibility for delivery of planned outcomes.
Background - Former public company Director & business leader; past Chairman of the Commonwealth Government’s Communities for Children initiative (Townsville, Q); member of an advisory group to the Queensland Commissioner for Children & Young People; business leadership experience in both public and not-for-profit (NFP) sectors; past roles in organisational transformation, relationship and business development, sales and marketing, and NFP fundraising. Chiropractic patient since age 14.
Motivations - I am inspired by selfless people who have unreservedly committed their talent, time and money to the cause of creating true vitality and a healthier population through supporting chiropractic research. Other motivations include family, success, mentoring organizations, helping people to grow, my own personal growth, and another Brisbane Lions premiership!
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Peter Banfield
Communications and Marketing Manager
Job Role - The Communications and Marketing Manager is responsible for key areas including: contributing to the development of the Foundation’s Strategic Plan, Annual Operating Plan and Budget; development and delivery of a Marketing Plan aligned to the Foundation’s goals; designing and managing communications to a range of stake holders across a range of media; and evolving and managing a core range of fundraising initiatives.
Background - I have had a lifetime career in Senior Marketing Management positions, both locally and internationally - being domiciled in South Korea for 3 years. The companies I have worked for have generally been in fast moving consumer goods, typically in the supermarket and pharmacy industries, including Colgate Palmolive, General Foods (America), Defiance Mills Ltd, and Goodman Fielder (amongst others). My role in these positions involved responsibility for the following broad areas of marketing and sales: creation of national marketing plans; launch plans for new products; branding strategy; pricing strategy; packaging development; advertising strategy for all media; promotional strategy and material; market research; trademark management and protection; target market definition; retailer liaison/presentation; and micro marketing plans (regional marketing support plans).
Motivations - I am motivated by success in business and in my personal life. Success may be mine, the team of which I am a part, or the individual success of others. A person who tries to the best of their ability and always keeps trying is successful by any standard. |
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Helen Crew
Administration Manager
Job Role - The Administration Manager ensures that all functions, processes and systems relating to the overall administration and governance of the Foundation is performed effectively, in pursuit of best organisational practice and complies with all appropriate regulations and legislation. I also provide confidential, personal assistance to the CEO.
Background - My background is quite extensive including Practice Manager for an international fundraising consultancy, Administration Manager for chiropractic coaching organizations, and PA/Database Coordinator for a university Development and Alumni department. I also worked for the Foundation from 1991-2000 as Executive Secretary/Board Secretary and ‘retired’ from full time employment from the Foundation at that time to raise two young children who are now 12 and 10.
Motivations - What motivates me at work is having passion for what you do and working in a great team environment. What motivates me at home is having a loving husband (who is also a great cook) and two happy, healthy and well-adjusted children.
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Maureen Sweetman
Communication Systems Administrator
Job Role - The Communication Systems Administrator’s role is to provide network device administration and troubleshooting by ensuring the continued smooth running of the Foundations Network System and peripherals. I am also responsible for ensuring that our data integrity and network security is maintained, and that our website and database is up-to-date and accessible to all users.
Background - I have a comprehensive background in the IT field, with over 20 years experience working for various South Australian Government departments within IT. My working career to date has included network device administration and troubleshooting, providing technical analysis of problems, and organising training programs including specialised Microsoft training courses.
Motivation - Helping people and seeing the positive results is what motivates me in my work. In my personal life, I am very fortunate to have a great family support structure that encourages and inspires me to be the best person I can be. Their extraordinary ability to always smile, their great sense of humour and their continuous support in whatever endeavour I take on is a great inspiration to me.
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Rachel Connie
Marketing Coordinator (Client Services)
Job Role - Marketing Coordinate (Client Services). My role centres around ensuring members & other stakeholders find their engagement with the Foundation a rewarding experience. My role encompasses client services ranging from membership, event delegates, exhibitors, sponsors & other clients.
Background - I joined the Foundation in January 07’ with a keen interest in developing skills in administration in event management. My career is now progressing to a range of marketing services related to the Foundation’s events, membership & commercial activities. I am currently studying a Bachelor of Business Management at Griffith University. Whilst my career with the Foundation has continually challenged me to learn & grow, I am delighted to have both a fast tacked & fulfilling career.
Motivations - It is easy to be motivated being surrounded by such a vibrant & professional team of volunteers & staff at the Foundation, who have a passionate enthusiasm towards Chiropractic. I enjoy a healthy lifestyle, with regular chiropractic care, keeping fit at the gym and enjoying the company of my friends & family. My secret vice is shopping, with a specialty in shoes & handbags.
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Kristina Sharp
Marketing Communications Coordinator
Job Role - The Marketing Coordinator - Communications is responsible for facilitating the marketing and communication initiatives of the Foundation. My primary duties involve coordination and development of the Foundation’s printed marketing and communication materials, coordination of communication resources for use in all media formats, ensuring compliance with the guidelines for our Corporate Identity.
Background - Through the Queensland University of Technology I have completed a Bachelor of Creative Industries (Communication Design) and am currently studying a Master of Arts and Creative Industries Management. With ten years experience in Hospitality, an established career in Graphic Design and working in a corporate administration for the past two years, it pleases me to be in a role that is a complimentary amalgamation of my skills and qualifications.
Motivations – I have a thirst for knowledge and all things creative and am passionate about increasing the awareness of the value of chiropractic care. In my own time I do my best to maintain a healthy lifestyle with my partner Blake through walking, cycling, yoga and basketball.
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